Buy Less, Buy Better
The meaning behind our motto
The Fashion Revolution Week is that time of the year when we all think about the urge for buying less and buying better, more than ever. Recently, the “Buy Less, Buy Better” philosophy has been gaining more and more traction in contrast to fast fashion trends.
What is the meaning behind such overused expression?
Generally speaking it refers to a more conscious way to buy, no matter the sector. However, in order to explain it, we dare to complete the phrase by saying “buy less, choose well and make it last”, in so quoting the iconic British designer Viviane Westwood’s words.
“BUY LESS, CHOOSE WELL, MAKE IT LAST”
We are living a chaotic era of daily transformations, our lives are timed up by fastness and rapid changes and we are constantly living our daily routine at fast pace, unable to understand what is going on. Day by day we are bombarded by tones of capital-letters advertisements announcing the New Arrivals!, New In!, and new seasonal collections, that make us desire that new pair of shoes, or denim trousers, or that brand new leather bag, without even think that we already have a similar item on our wardrobe. This is due to the fast fashion brands: they have torn up the industry model of seasonal trends, introducing new items almost daily. At Artknit we are sad and sick of all this. It is high time we pressed pause, took a step back, thought about what we are now and made a change. We need to relearn how to enjoy life.
In order to go back to its definition, the “Buy Less, Buy Better” philosophy has everything to do with the pleasure of creating things in the time they require, it refers to the pleasure of making them by hand, with love, to those we love. “Buy Less, Buy Better” goes hand in hand with the so called “Slow Life” philosophy, an expression that resumes the trends of living a lifestyle emphasising slower approaches to aspects of everyday life. The central tenet of the slow philosophy is taking the time to do things properly, and thereby enjoy them more.
MAKE IT WITH LOVE, OR NOT AT ALL
Nobody would be ever able to give us our time back.
Have you ever thought about it?
When you buy an hand-made piece of clothes, you buy the patient work of the artisans who made it, their professionalism, their time, their ability and care in making it in their best way.
Moreover while supporting a local designer, it often means you are also investing in artisan skills, and in a conscious approach to fashion. In order to make everything more transparent as well as appealing to you, we regularly share information about the hands behind the making, in so revealing who our artisans are, where they are based, and show you the behind the scenes of all the love hidden behind an artisanal approach. On this purpose, you can now read the story of Il Filo d’Autore, a micro-reality based in Imola, in the North-west of Italy, also you can deepen the knowledge about the Maglificio Marmaglia, based in Biella, two of the first artisanal ateliers who joined us, and with whom we are now building a loyal and trustful relationship, day after day.