How Artknit Studios
Moves Things in The Right Direction
Fashion is the second most polluting industry in the world after oil’s, while depleting resources, contaminating lands and oceans, with textile production generating as much carbon dioxide as the aviation industry.
It is important that both fashion brands and consumers join their forces and take an active role to make the fashion industry cleaner and fairer, more sustainable and transparent.
Read the article to find out how Artknit Studios is building a sizeable made-to-order business.
The fast-fashion phenomenon, in particular, contributes enormously to the pollution of the environment, allowing consumers to buy a huge quantity of low-quality clothes. Because garments are cheap, consumers dispose of them at an unrivalled rate, making fashion one of the fastest growing category of waste in developed countries – with emerging markets next to follow.
The problem, however, is not only what is sold, but also what is not sold.
The problem is that all responsibility is put on the consumer, while the fashion industry never had a 100% sell-through.
Instead of placing products on the market according to real demand, fashion companies usually push products and stock on the markets by forecasts, best-guesses, and trend analysis. Eventually, the brands end up with more products than the markets demand and have to get rid of them by burning them or trying to dispose of them (only a tiny percentage of all companies recycles produced products).
The solution may be that companies produce little quantity of garments. Nevertheless, most of the big suppliers today have a MOQ, a minimum order quantity, to secure the order. For small companies, such as Artknit Studios, this may be a tough quantity to commit to, since we are most likely not able to sell all the stock. On the other hand, big companies still take a calculated risk in the stock they commit to. Additionally, a summer can be cold, a winter can be warm. With all the climate changes in the world, the fashion industry is very sensitive to seasons and weather changes. In every case, companies often produce more than customers buy.